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Finally, a video that reveals the power of social media and why it’s changing us all!

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At a time when the the world’s second favourite social network is courting the corporate world in its bid to establish a viable monetization strategy, Hadfield has reawakened some of the excitement created in the the early days of Twitter and he did it by tweeting in the moment.

News from LinkedIn, YouTube, Twitter, Klout and Facebook all make this list of top social media news for the week of May 10.

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Telling a compelling story is the key to getting content shared across social networks, extending reach, increasing visibility and thereby creating awareness.
Dove’s ‘Real Beauty Sketch’ video is a perfect example.  As part of Dove’s ongoing “Campaign for Real Beauty.” this Internet-only commercial shows a forensic sketch artist drawing women, as they describe how they look from behind a screen. Then he draws a second sketch of each woman, as they are described by someone who had only just met them. The two sketches are then seen displayed side by side; …

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Canadian comedic actor Jim Carrey has taken aim at America’s gun laws and the late Charleton Heston, former National Rifle Association (NRA) president with a satirical Internet video, “Cold Dead Hands’.
Done in the style of classic country western variety show “Hee Haw!”, the video features Carrey as the lead singer with Lonesome Earl and The Clutterbusters, a country band.  The song mocks Heston, insinuating his love of guns was fuelled by the need to compensate for his sexual inadequacy.
According to Oxford Dictionary, the purpose of satire is to use humour …

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My agency, Thornley Fallis Communications was part of the global launch of BlackBerry 10 last week.  We produced a raft of videos for use online to support the launch, one of which ran on cbs.com during the Superbowl. It wasn’t until the day after I was aware that it featured my Twitter profile.  Ah fame. So fleeting.

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Chances are you’ve heard Gotye‘s song a time or two.  You might be aware of the hundreds of  amateur covers that have sprung up on YouTube.  Songwriter Gotye knows about them too.  So he’s created his own YouTube sensation: ‘Somebodies’.
When Gotye posted his video on YouTube, he wrote, “Reluctant as I am to add to the mountain of interpretations of ‘Somebody That I Used To Know’ seemingly taking over their own area of the Internet, I couldn’t resist the massive remixability that such a large, varied yet connected bundle of …

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The agency I work for, Thornley Fallis Communications, and our client, the Ontario Real Estate Association (OREA), have just been awarded a Gold Canadian Public Relations Society (CPRS) National Award of Excellence – for Best Multi-Media Projects for external audiences.
The video below showcases the campaign:  Congrats to the account team!

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The Canadian Real Estate Association …

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‘M’ asks 007…are we really equals?  Until the answer is yes..we must never stop asking.

The two-minute short, specially commissioned for International Women’s Day, sees 007 star Daniel Craig undergo a dramatic makeover as he puts himself, quite literally, in a woman’s shoes.
Directed by acclaimed ‘Nowhere Boy’ director/conceptual artist Sam Taylor-Wood, scripted by Jane Goldman (‘Kick Ass’) and featuring the voice of Dame Judi Dench reprising her role as ‘M’, the film will be screened in cinemas and streamed online in a bid to highlight the levels of inequality that persist …

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Effecting a reputation recovery for Casey Anthony, the Florida mother who was acquitted of charges that she murdered her daughter Caylee, is a PR challenge that few would rush to undertake. One of most-hated people in America, reforming Casey could be an impossible task. However, I don’t agree.  I believe there is every chance that she will find a way to leverage her notoriety to make a very good living as a result.
It seems an initial shot was fired over the bow yesterday when Casey’s personal video diary was ‘leaked’ …