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There’s been considerable online discussion of the risks for brands on Pinterest; there’s also criticism about the kind of content that is being pinned including photographs of self harm.  This morning, Pinterest has announced
changes to its terms of service to address many of these concerns.
The acceptable use and privacy policies have been re-drafted to make them easier to understand so that they will better reflect Pinterest’s own growth plans. Changes worth noting:

the removal of Pinterest’s right to sell users’ content.
pins that explicitly encourage self-harm or self-abuse are no longer allowed.
new …

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After 244 years, the Encyclopedia Britannica has decided to halt the presses and go out of print. Facing the realities and the stiff competition from Wikipedia, the Encyclopedia Britannica will now focus primarily on their online services. But even then, it might be too late. Wikipedia has grown to be the number one source for students. In fact, many students will stop research and change topics if it’s not on Wikipedia.
Wikipedia provides a wealth of information with over 26 billion pages of content. Though the quality of Wikipedia has been …

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They say you should never discuss politics or religion, right?  Well this advice seems to hold true according a new survey by the Pew Research Center’s Internet & American Life Project that on social networking sites.
Postings on social networking sites reveal surprises for many users when it comes to the political views of their friends. Nearly 40% of users discovered through postings by friends that their political beliefs were different than they thought. A small percentage of users blocked, unfriended or hidden someone on the site because their postings were …

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‘M’ asks 007…are we really equals?  Until the answer is yes..we must never stop asking.

The two-minute short, specially commissioned for International Women’s Day, sees 007 star Daniel Craig undergo a dramatic makeover as he puts himself, quite literally, in a woman’s shoes.
Directed by acclaimed ‘Nowhere Boy’ director/conceptual artist Sam Taylor-Wood, scripted by Jane Goldman (‘Kick Ass’) and featuring the voice of Dame Judi Dench reprising her role as ‘M’, the film will be screened in cinemas and streamed online in a bid to highlight the levels of inequality that persist …

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Social Media Informer is a website that collates social media blog posts to create an online where people can get all the latest news, information and opinion.
Its tagline is  “The Best Content about Social Media for Business”, and it sits alongside Alltop and Social Media Today in terms of content and community.  Some of social media’s top bloggers are featured on Social Media Former and it gives readers a great one-stop-shop to read their favourite blogs.
Regular readers of this blog may notice a new widget featured in the right margin.  …

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This video is chock full of the latest statistics for social media use in business and discusses what’s important in measuring ROI.

Related posts:

Brands use social media for PR
Social media boosts campaigns
Driving ROI from social media for airlines 

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Related articles

Measuring The ROI Of Social Media (viralblog.com)
What’s the RoI of your customer retention programme? (adrianswinscoe.com)
Social Media for Restaurants (coverboom.com)

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Apparently, Canadians like to use of technology to manage their personal relationships. So much so  they tend not to worry about family due to technology advances helping to keep people connected.  This is the finding of a report published this week by Rogers (client).
The report focuses on how technology users connect to family and friends and includes a survey that 58 per cent of Canadians cannot imagine life without the modern conveniences of texting, email and social networking, while 39 per cent feel that staying connected with loved ones is …

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Reuters has launched Social Pulse, a social media hub on Reuters.com which highlights social media’s most shared news, companies and influencers.

It displays the news that is most popular in Reuters social network.  It also has a stock sentiment module, which features opinions from hundreds of thousands of sources captured and curated by WiseWindow, which uses statistical techniques and natural language processing to deliver predictive data in realtime. The chart is populated by share-of-voice readings, so depending on which companies are being talked about most that day, it will adapt.
The Klout …

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Content is set to be one of the biggest trends in B2B marketing for 2012, but the concept is not all that new. Corporate blogging began circa 2004 and with the growing ubiquity of social networks many companies have been creating and sharing content as part of their marketing strategies. It’s become central to customer engagement and brand awareness.
To be effective, orignal, quality content is key and  until recently companies had often underestimated the time and resourses required. The excellent infographic below (knicked from Jeff Bullas) shows that B2B marketers …

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After a brief absence (December and January) the Ottawa Twitter top 20 makes its return. I started doing these tables over a year ago to illustrate how being popular (Grader) on Twitter doesn’t necessarily mean you have influence (TweetLevel).   Over time many of the names have changed, established handles have slipped and new ones enter the fray. Both lists are always in a state of flux.
But do these tables tell the popular/influence story?  TweetLevel changed its algorithym a few months back; and it seems that Grader must have done so …