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Google is personalizing  search results by including more Google+ profiles, business pages, posts, and Google+ and Picasa photos in a significant new initiative called Search plus Your World.
It will allow each user to surface content that has been shared with him or her on Google+ along with information that has been shared publicly integrated into typical Web search results.
Three types of Google+ content will be included in  Search plus Your World results: personal results, profiles in search and profiles and pages. Results may include non-public Google+ photos and posts that …