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The primary goal for businesses and brands using social media is to raise awareness and generate exposure, according to this week’s survey of fans of the Sherrilynne’s PR & Social Media Training & Consulting Facebook page.  It’s a fact backed up in the Social Media Marketing Report 2011 published last week by the Social Media Examiner.
Fewer than half of businesses using social media see it as a means to generate sales leads, a finding consistent in both surveys.  This means that social media is seen as important for public relations, …

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Do you find value in Facebook’s new ‘questions’s function?  This is the question I posed my Facebook friend this week as I tried out the new feature for the first time.   The whole object of the exercise was to help me determine my own answer to the question, and I can now say that yes, I definitely find value in this new feature.
I started by posing the question on my personal Facebook profile and just left it alone to see what happened.  I got three quick replies and then nothing …

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Businesses woke up this morning  to find their Facebook page has had an  upgrade that makes it look and work more like a personal user profile.
According to Facebook’s ‘Facebook Pages’, the new features are designed to help manage communication and increase engagement.
Unlike the Facebook user profile, a page is not for the average ‘man on the street’.  Instead it’s a platform for organisations, public figures, businesses and brands. However  the revamped pages will have a lot of the same features that are included in the redesigned profiles that launched early …

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Brand analytics firm, Heardable,  has just released its ranked list of the most popular brands on Facebook based on the total number of page “Likes”.
Zynga‘s Texas Hold Em was named The Most Popular Brand on Facebook. Zynga is a software company that connects the world through gaming applications such as Farmville, Treasure Isle, and Cafe World. Texas Hold Em is the #1 online poker game in the world.  See the Facebook page here.
Corporate brands comprised only 24% of the top 100 list. A whopping 76% of the most popular brands …

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You might think that Facebook is the silver bullet for today’s marketers, but a recent study shows that most large companies are finding that using range of social media as part of their business and marketing strategies is the way to go.
According to a study by the University of Massachusetts Dartmouth Center for Marketing Research, 71% of companies used Facebook in 2010, up from 61% in 2009. Twitter, at 59% in 2010, and blogging, at 50%, are also still high on the list.
Companies engaged in social media marketing are seeing …

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Facebook users who use Places to check into a store or “like” a fan page  will be soon finding  it posted to their friends’ Facebooks, and so far, there are no plans to allow people to ‘opt out’.
The idea is to give  advertisers greater word-of-mouth opportunties to see.  The new, promoted posts would keep the same privacy setting that the original posting had. So if you limit your check-ins to a specific group of friends, only these same friends would see the sponsored story version later.
The promoted content will appear …

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It’s been almost two years since Facebook introduced private family groups, and then last October the concept was extended with the introduction of ‘secret’ groups. But many people are unaware of this function or don’t understand how to use it.
The original idea behind them was to let family or other intimate groups of individuals share very private content without exposing it to their larger Facebook friend communities. The launch last autumn extended the concept for use among other small groups, for example sports teams or book clubs.
The function is easy …

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Facebook says that every day, people add more than 100 million tags to photos on the social network.  It’s an easy way to share photos with friends and family and this function is one of the most popular features on Facebook, according to the company’s blog.
While tags are an essential tool for sharing important moments, people sometimes find  tagging photos to be a chore, especially when there are hundreds of shots loaded at once into an album.
To make things easier, Facebook recently added group tagging, so people can type one …

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It’s one of the hard truths of the Internet: hackers want your information. They work hard and in cunning ways to get it.  What would happen if your Facebook account was compromised?  What kind of information would a hacker get about you? They’d learn a lot of very personal stuff about you and your friends.  They’d know who are your family members and with whom you have the most imitate, trusted relationships.  With control of your Facebook, a hacker can send people messages, post information to risky sites and more. …

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Image via CrunchBase

Facebook has made some improvements to its personal profiles to make it easier to use.   Everyone’s profile now begins with a quick overview of basic information such as where the user from, where he went to school, and where he works—all good conversation starters. And the new profile includes a row of recently tagged photos of the user.
The new profile allows people to highlight some friends such as family, best friends or colleagues. Users can create new groups of friends or feature existing friends lists. It also gives people …