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Coke is it! Especially on Facebook says Covario, Inc., a provider of global search marketing services and technology, in a  study focusing on the Facebook health of 100 leading advertisers.
Coca-Cola ranked the world’s No. 1 brand. Coke has a huge following on Facebook of more than 34 million fans, which is growing at a monthly rate of nearly 3 percent. The leading beverage brand also has strong fan engagement, typically seven posts a month that each garners more than 235 comments and nearly 1,750 “likes.”
Coca-Cola came out on top, slightly …

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Facebook is discontinuting its daily deals feature after just four months, according to Reuters .  The social network said that it had learned a lot from the short trial, and that it plans to continue  to evaluate how best to serve local businesses.
Facebook Deals were launched in April to  compete with daily deals leader Groupon and LivingSocial. Facebook started making offers in five cities and had a small sales team arranging deals with local merchants. But the company also ran offers that were set up by 11 other daily deal …

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Facebook has just announced changes to its advertising guidelines to make them simpler, better organised and more intuitive.
The social network is now allowing  the promotion of offline casinos or other legal gambling establishments provided the ads are appropriately targeted.  However, it continues to prohibit the promotion of online gambling in the U.S, but may allow ads for online gambling and games of skill in other countries with prior authorisation.   Facebook also  now allows authorised state and national lottery commissions to advertise to users of the appropriate age within the …

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TVO, Ontario’s public TV and media organisation, aims to  promote citizen engagement with the launch of Honoured Citizen, a multi-player social media game that runs on Facebook.
Developed for TVO by Lazar Entertainment, Honoured Citizen allows players to participate in all levels of civic society and demonstrates that there are many ways to become an Honoured Citizen, if you are willing to speak out, engage with issues, question, debate and vote.
“Game-based technologies can serve as powerful tools for advancing civic engagement – it’s called gaming for good,” says Christine McGlade, manager …

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Today Facebook announced the launch of video calling, powered by Skype, along with other chat improvements. This could be the catalyst that makes video chatting, once reserved for only The Jetsons, go mainstream.
The new functionality has been built into Facebook’s  Chat feature. To call friend, users just click the video call button at the top of the chat window.
This new feature available in more 70 different languages and it will be rolled out over the next few weeks.
Another development in the chat feature includes a new sidebar that lists the …

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Fancy a free European holiday? Then enter this neat Facebook competition from the The European Travel Commission.  Entitled, “I Wish I Were There”, fans of the Visit Europe page are invited to superimpose images of themselves in their dream European destination and post them to be automatically entered to win a trip for two to Europe.
The top five photos with the most “Likes”  will go into an online vote to determine the Grand Prize Winner, who will be awarded a dream European vacation to either Austria, Croatia or Poland.
“I Wish …

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The primary goal for businesses and brands using social media is to raise awareness and generate exposure, according to this week’s survey of fans of the Sherrilynne’s PR & Social Media Training & Consulting Facebook page.  It’s a fact backed up in the Social Media Marketing Report 2011 published last week by the Social Media Examiner.
Fewer than half of businesses using social media see it as a means to generate sales leads, a finding consistent in both surveys.  This means that social media is seen as important for public relations, …

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Do you find value in Facebook’s new ‘questions’s function?  This is the question I posed my Facebook friend this week as I tried out the new feature for the first time.   The whole object of the exercise was to help me determine my own answer to the question, and I can now say that yes, I definitely find value in this new feature.
I started by posing the question on my personal Facebook profile and just left it alone to see what happened.  I got three quick replies and then nothing …

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Businesses woke up this morning  to find their Facebook page has had an  upgrade that makes it look and work more like a personal user profile.
According to Facebook’s ‘Facebook Pages’, the new features are designed to help manage communication and increase engagement.
Unlike the Facebook user profile, a page is not for the average ‘man on the street’.  Instead it’s a platform for organisations, public figures, businesses and brands. However  the revamped pages will have a lot of the same features that are included in the redesigned profiles that launched early …