Home » Archive

Articles in the Social Media Category

Featured, Headline, Social Media »

[26 Jan 2012 | One Comment | 517 views]
Email marketing goes social

Tweet
Adding social sharing buttons to marketing emails significantly increases click-through rates according to a survey just released by GetResponse, an email marketing software company. In addition, recipients are more likely to share content on Facebook than on other social networks.
The survey showed that fewer that one in five email marketers actually include social sharing buttons within their content.  Considering the exceptionally high performance results for newsletters that include social sharing buttons ( an average click-through-rate (CTR) 115% higher), you’d wonder why more email marketers are jumping into social.
Here’s a handy …

Featured, Headline, Social Media »

[24 Jan 2012 | No Comment | 579 views]
SOPA explained

Tweet
On Wednesday of last week it went dark in many corners of the Internet. Thousands of websites went black in protest of a bill currently being considered by Congress in the USA: the Stop Online Privacy Act (SOPA).  Here’s Clay Shirkey’s explanation of why SOPA affects us all…including folks outside of America.

Related posts:

No social media policy for half of businesses
Social media policies
Blocking competitors on Twitter: total folly

Click here to start to receive my newsletter.
VISIT MY FACEBOOK PAGE
Related articles

SOPA, PIPA and Online Piracy (siddheshabhivyakty.wordpress.com)
Day of Darkness: How Can You Help …

Featured, Headline, Social Media, Twitter »

[22 Jan 2012 | 3 Comments | 859 views]
Will the CoTweet gamble pay off?

Tweet
CoTweet, the easy-to-use and fantastically handy social media tool that lets many individuals to collaborate on publishing content on Twitter, is going the way of the Dodo in a few weeks.
ExactTarget, the company behind the tool, announced on its blog this week that CoTweet is being rolled into a new enterprise package called SocialEngage.   CoTweet will cease to be and SocialEngage will not offer a free service.
The company had not published any pricing information for SocialEngage; it invites users to contact ExactTarget for more information.
The company says: “We want to …

Featured, Google+, Headline, Marketing, Social Media »

[16 Jan 2012 | No Comment | 980 views]
Search plus your world

Tweet
Google is personalizing  search results by including more Google+ profiles, business pages, posts, and Google+ and Picasa photos in a significant new initiative called Search plus Your World.
It will allow each user to surface content that has been shared with him or her on Google+ along with information that has been shared publicly integrated into typical Web search results.
Three types of Google+ content will be included in  Search plus Your World results: personal results, profiles in search and profiles and pages. Results may include non-public Google+ photos and posts that …

Featured, Headline, Social Media »

[14 Jan 2012 | One Comment | 1,057 views]
Path: the sequel

Tweet
Well over a year ago a new social network, Path, was launched. It was positioned as ‘personal network’ and friends were limited to just 50, a number based on the psychology theories that 150 is the maximum number of social relationships any human can handle.
The launch had received a lot of positive coverage, but following the initial buzz things went quiet and Path seemed to be forgotten.  That was until last week’s relaunch which repositions the platform as a ‘smart journal’ for use on smart phones.
Overall, its mission has not …

Featured, Social Media, Twitter »

[7 Jan 2012 | No Comment | 695 views]
Top Twitter trends for 2011

Tweet
This infographic describes the top trends on Twitter last year. It’s a snapshot of popular and youth culture. It’s probably an accurate reflection of users’interests; interesting that there are no major brands mentioned (other than sport).

Related posts:

Women in social media
Betty White flogs insurance via YouTube
Social media boosts campaigns

Click here to start to receive my newsletter.
VISIT MY FACEBOOK PAGE
Related articles

Top 5 YouTube videos: Justin Bieber vs Lady Gaga (examiner.com)

Featured, Headline, public relations, YouTube »

[6 Jan 2012 | No Comment | 748 views]
Casey Anthony’s video PR stunt

Tweet
Effecting a reputation recovery for Casey Anthony, the Florida mother who was acquitted of charges that she murdered her daughter Caylee, is a PR challenge that few would rush to undertake. One of most-hated people in America, reforming Casey could be an impossible task. However, I don’t agree.  I believe there is every chance that she will find a way to leverage her notoriety to make a very good living as a result.
It seems an initial shot was fired over the bow yesterday when Casey’s personal video diary was ‘leaked’ …

Featured, Headline, Social Media »

[5 Jan 2012 | One Comment | 831 views]
Disney, Facebook top social media awards

Tweet
The Best of 2011 Track Social Awards, acknowledge the brands that have achieved the greatest social media success over the past year including Disney, Facebook and United Airlines.
Track is a social media intelligence platform for business, and it uses millions of points of social media tracking data to create a map of business activity across the social media called The Social Brand Universe.  Here’s a summary of 2011 winners:

Disney sweeps three prizes including the Grand Award for Annual Social Media Audience Growth with 23,135 new interactions per day. The entertainment …

Featured, Headline, Ottawa, Social Media »

[3 Jan 2012 | No Comment | 835 views]
IABC Ottawa: Celebrate 2012 with communications experts

Tweet
IABC Ottawa’s popular ‘Networking in the New Year’ event is back for a third year!

Here are the top three reasons to register today:
1. One venue and six industry-leading communications professionals will strengthen your knowledge base for 2012.
2. A diverse mix of colleagues and friends will empower you to truly mix business and pleasure.
3. Tasty cocktail-style nibbles in a pleasant, relaxed atmosphere means you won’t have to fret about dinner plans.
This event is all about two pillars of IABC: professional development and networking. We’ve lined up a stellar group of …

Facebook, Featured, Headline, Social Media »

[31 Dec 2011 | No Comment | 848 views]
Why do Facebook users add friends?

Tweet
Related posts:

Three biggest myths of social media
Next is now: how the Internet is changing us
Facebook turns off daily deals 

Click here to start to receive my newsletter.
VISIT MY FACEBOOK PAGE
Related articles

How to Add Facebook Friends by Tapping Two NFC Phones Together (droidflash.wordpress.com)
Social Media: A Must Have or an Add-On? (marketingpilgrim.com)