Articles in the Social Media Category
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Adding social sharing buttons to marketing emails significantly increases click-through rates according to a survey just released by GetResponse, an email marketing software company. In addition, recipients are more likely to share content on Facebook than on other social networks.
The survey showed that fewer that one in five email marketers actually include social sharing buttons within their content. Considering the exceptionally high performance results for newsletters that include social sharing buttons ( an average click-through-rate (CTR) 115% higher), you’d wonder why more email marketers are jumping into social.
Here’s a handy …
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On Wednesday of last week it went dark in many corners of the Internet. Thousands of websites went black in protest of a bill currently being considered by Congress in the USA: the Stop Online Privacy Act (SOPA). Here’s Clay Shirkey’s explanation of why SOPA affects us all…including folks outside of America.
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CoTweet, the easy-to-use and fantastically handy social media tool that lets many individuals to collaborate on publishing content on Twitter, is going the way of the Dodo in a few weeks.
ExactTarget, the company behind the tool, announced on its blog this week that CoTweet is being rolled into a new enterprise package called SocialEngage. CoTweet will cease to be and SocialEngage will not offer a free service.
The company had not published any pricing information for SocialEngage; it invites users to contact ExactTarget for more information.
The company says: “We want to …
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Google is personalizing search results by including more Google+ profiles, business pages, posts, and Google+ and Picasa photos in a significant new initiative called Search plus Your World.
It will allow each user to surface content that has been shared with him or her on Google+ along with information that has been shared publicly integrated into typical Web search results.
Three types of Google+ content will be included in Search plus Your World results: personal results, profiles in search and profiles and pages. Results may include non-public Google+ photos and posts that …
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Well over a year ago a new social network, Path, was launched. It was positioned as ‘personal network’ and friends were limited to just 50, a number based on the psychology theories that 150 is the maximum number of social relationships any human can handle.
The launch had received a lot of positive coverage, but following the initial buzz things went quiet and Path seemed to be forgotten. That was until last week’s relaunch which repositions the platform as a ‘smart journal’ for use on smart phones.
Overall, its mission has not …
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This infographic describes the top trends on Twitter last year. It’s a snapshot of popular and youth culture. It’s probably an accurate reflection of users’interests; interesting that there are no major brands mentioned (other than sport).
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Effecting a reputation recovery for Casey Anthony, the Florida mother who was acquitted of charges that she murdered her daughter Caylee, is a PR challenge that few would rush to undertake. One of most-hated people in America, reforming Casey could be an impossible task. However, I don’t agree. I believe there is every chance that she will find a way to leverage her notoriety to make a very good living as a result.
It seems an initial shot was fired over the bow yesterday when Casey’s personal video diary was ‘leaked’ …
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The Best of 2011 Track Social Awards, acknowledge the brands that have achieved the greatest social media success over the past year including Disney, Facebook and United Airlines.
Track is a social media intelligence platform for business, and it uses millions of points of social media tracking data to create a map of business activity across the social media called The Social Brand Universe. Here’s a summary of 2011 winners:
Disney sweeps three prizes including the Grand Award for Annual Social Media Audience Growth with 23,135 new interactions per day. The entertainment …
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IABC Ottawa’s popular ‘Networking in the New Year’ event is back for a third year!
Here are the top three reasons to register today:
1. One venue and six industry-leading communications professionals will strengthen your knowledge base for 2012.
2. A diverse mix of colleagues and friends will empower you to truly mix business and pleasure.
3. Tasty cocktail-style nibbles in a pleasant, relaxed atmosphere means you won’t have to fret about dinner plans.
This event is all about two pillars of IABC: professional development and networking. We’ve lined up a stellar group of …
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