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Effecting a reputation recovery for Casey Anthony, the Florida mother who was acquitted of charges that she murdered her daughter Caylee, is a PR challenge that few would rush to undertake. One of most-hated people in America, reforming Casey could be an impossible task. However, I don’t agree.  I believe there is every chance that she will find a way to leverage her notoriety to make a very good living as a result.
It seems an initial shot was fired over the bow yesterday when Casey’s personal video diary was ‘leaked’ …

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It’s that time of year again..time to look back over the past 12 months then to look ahead to the next year. Here’s a summary of this blog’s most popular posts of 2011.
10 . The UK’s top 25 tech PRs on Twitter — This post summarizes tech journalist Jack Scholfields list of the top 25 tech PRs in the UK.  I wonder if he knows I’ve left yet?
9. Map your Linked In contacts — This a cool tool to visualize your professional networks to gain a better understanding of where …

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IABC Ottawa held a breakfast yesterday with speaker Greg Klassen, senior vice-president, marketing strategy and communications, from the Canadian Tourism Commission (CTC). He showcased how the CTC leverages its unique brand, ranked #1 in the world, to gain a competitive advantage for Canada’s tourism industry.
He told the crowd gathered about how the forces of complexity, technology, and globalization are accelerating change and increasing volatility in the tourism industry. He said that Canada’s tourism brand competes vigorously as an unique, exotic and off-the-beaten-track destination.  In fact, for the second year running, …

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[Audio clip: view full post to listen]
It’s time for me to get back to podcasting. Well past time.  After a period of crazy, busy change in my life, I’m refocusing my attention back on the blogosphere.  I’ve really missed reading my favourite blogs.  I learn so much from bloggers and so I’m really glad that I can once again spend time in the blogosphere.  Here are some blogs posts and podcasts I particularly enjoyed this week:

FIR #620:  I always learn from Shel and Neville.  I particularly enjoyed their discussion about …

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I don’t usually flack client work on this blog, but this week our team at Thornley Fallis created such a fantastic event and media opportunity I just have to brag (just a little).
The team was challenged to tell a complicated story made up of disparate elements:  environment, food, manufacturing, ecology, transportation, technology and fun.  We created a unique experience that pulled everthing together into solid story that proved to be compelling to journalists, bloggers, influencers and people every where.
There’s no need for me to retell the story here, when Citizen …

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An airline is in trouble after tweeting a photograph that some people deemed racist. Australia’s Qantas posted a photo of two men with their faces painted black and wearing afro wigs to its Twitter feed.
The airline had given the two men free tickets to a major rugby union match for promising dress up as their favourite player Radike Samo who is of Fijian descent.
The two men wore black face-paint and afro wigs for the stunt photo which was tweeted along the comment, “Looks like our Twitter winners of the Bledisloe …

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Almost half of marketers are now implementing content curation as part of their marketing strategies, according to a survey recently carried out by HiveFire Inc. providers of Curata, a software service.
Content curation is the practice of finding relevant, valuable and useful information online and presenting it  in a cohesive and comprehensive package to improve understanding and context for any topic or issue.
HiveFire surveyed more than 150 marketing professionals representing a  range of industries to better understand the extent to which they curate content as part of marketing and customer engagement …

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There is value to be had from services like Klout and PeerIndex, but users believe that value is limited, according to a survey this wee
I asked those in my Facebook community, “Do you find value in influence benchmarking tools like Klout and PeerIndex,” and the responses proved interesting.
Sites such as Klout, PeerIndex and TweetLevel provide social media analytics that measure users’ influence across their social network. These services look at various metrics such as the size of a network, the content created and how people interact with that content to …

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It looks like public relations and advertising agencies are starting to see social media generate some revenue and see it as a growth strategy for 2011.
A joint study from the Transworld Advertising Agency Network and Worldcom Public Relations Group surveyed practitionners at 25 advertising agencies and 25 PR agencies in January 2011 on how effectively the industry is using social media. The groups found fees from social media made up a greater percentage of overall revenues in 2011 for both types of agencies.
In 2010, 28% of PR agencies reported that …

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Ever wonder which technology companies have the most to say about themselves?  If so, you’ll find a new industry ranking published by RealWire, the UK newswire service, the PRFilter technology PR Rankings to be of interest.
It’s an analysis of technology brands, topics and products that are mentioned the most in the tens of thousands of news releases from multiple aggregated sources that PRFilter indexes each month.
February 2011 trends:

Microsoft, Facebook and Verizon were the top three most referenced technology brands
cloud related technologies, websites and wireless were the top three most …