At a time when the the world’s second favourite social network is courting the corporate world in its bid to establish a viable monetization strategy, Hadfield has reawakened some of the excitement created in the the early days of Twitter and he did it by tweeting in the moment.

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Telling a compelling story is the key to getting content shared across social networks, extending reach, increasing visibility and thereby creating awareness.
Dove’s ‘Real Beauty Sketch’ video is a perfect example.  As part of Dove’s ongoing “Campaign for Real Beauty.” this Internet-only commercial shows a forensic sketch artist drawing women, as they describe how they look from behind a screen. Then he draws a second sketch of each woman, as they are described by someone who had only just met them. The two sketches are then seen displayed side by side; …

Welcome to the real world of work where it is often said, reality bites.

Bytown Sports And Entertainment, the company behind Ottawa’s new NBL franchise, is proof that there is no such thing as bad publicity. The company has just announced that the new basketball team will be called the Ottawa Skyhawks.

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Canadian comedic actor Jim Carrey has taken aim at America’s gun laws and the late Charleton Heston, former National Rifle Association (NRA) president with a satirical Internet video, “Cold Dead Hands’.
Done in the style of classic country western variety show “Hee Haw!”, the video features Carrey as the lead singer with Lonesome Earl and The Clutterbusters, a country band.  The song mocks Heston, insinuating his love of guns was fuelled by the need to compensate for his sexual inadequacy.
According to Oxford Dictionary, the purpose of satire is to use humour …

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“We didn’t want to fall into the trap of having a great name and then focus group it to death to the point where you go, ‘Ah, it doesn’t work, let’s go with something safe.’ ”
So says Ken Evraire, the Ottawa branding consultant for Bytown Sports, according to an Ottawa Citizen story last week. Evraire must rue the day he thought that properly researching something as important as the name of a new professional sports franchise could be skipped in an attempt to avoid complexity in marketing.
The National Basketball League …

The day after the show, millions of people are still engaged in online conversation about it. They feel more emotionally connected to their favourite movies, actors, directors and songs than they did just 24 hours ago. That’s the power of compelling content. That’s the connection that social media brings. That’s box office success.

Technorati is not the voice of blogging authority that it once was, but each year the advertising network publishes a report that is required reading for internet marketers. Formerly known as The State of the Blogosphere the report has been renamed the 2013 Digital Influence Report because it takes a look at the broader social Internet as well as blogs and bloggers.

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Lately, times haven’t been too good for HMV, the British multinational music retailer. In January the company officially entered administration and some UK stores were closed.  Then last week, as 190 people were in the midst of hearing that they were losing their jobs, the company’s Twitter account was hijacked by disgruntled employees who live tweeted events as they unfolded.
Live tweets included:  “There are over 60 of us being fired at one! Mass execution, of loyal employees who love the brand. #hmvXFactorFiring”, and “We’ve all been fired, in a group, …

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What were Lance Armstrong’s PR advisers trying to achieve with his recent confession to Oprah, given the maelstrom of negative media coverage that resulted.
Granted, he certainly wasn’t the first-ever celebrity to turn to Oprah for absolution, but such appearances offer no guarantees. Tom Cruise jumped on Oprah’s sofa, Whitney Houston confessed drug use and Rhianna admitted her undying love for her brute former boyfriend Chris Brown.  None received the expected reputational boost from the exercise.
But Lance’s confession was significantly different. He wasn’t admitting to hurting himself or his loved ones…his …