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The tables below are meant to  illustrate how being popular (Grader) on Twitter doesn’t necessarily mean you have influence (TweetLevel).   Very few of the most popular tweeps make the grade on the influence table.  Also, quite a few influential tweeters don’t have that many followers, relatively speaking.  Congratulations to @phdinparenting who continues to top both lists.
Here’s how the Twitter top 20 is compiled:

Only real humans are included (no brands, no publishers etc).
Users must be listed on Grader to be included on either table.
All those on the Grader side of the …

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Bloggers are increasingly important in public relations, according to a white paper published today by DWPub.  Eighty-two per cent of PR professionals work with bloggers to provide coverage for clients, while 98% find bloggers useful or invaluable.
Results of the survey of 252 PR professionals conducted in March this year accompany a new whitepaper called ‘The smart PR’s guide to blogger outreach’.
“The relationship between bloggers and PRs continues to provoke debate, so we decided to get the PR industry’s perspective on working with bloggers,” said Daryl Willcox, chairman and founder of …

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There’s been considerable online discussion of the risks for brands on Pinterest; there’s also criticism about the kind of content that is being pinned including photographs of self harm.  This morning, Pinterest has announced
changes to its terms of service to address many of these concerns.
The acceptable use and privacy policies have been re-drafted to make them easier to understand so that they will better reflect Pinterest’s own growth plans. Changes worth noting:

the removal of Pinterest’s right to sell users’ content.
pins that explicitly encourage self-harm or self-abuse are no longer allowed.
new …

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After 244 years, the Encyclopedia Britannica has decided to halt the presses and go out of print. Facing the realities and the stiff competition from Wikipedia, the Encyclopedia Britannica will now focus primarily on their online services. But even then, it might be too late. Wikipedia has grown to be the number one source for students. In fact, many students will stop research and change topics if it’s not on Wikipedia.
Wikipedia provides a wealth of information with over 26 billion pages of content. Though the quality of Wikipedia has been …

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There’s a free online resource to check out the real defnition of slang words and street terms.  It’s contributed to and edited by thousands of people online who add their own meanings to millions of words. With more than 6 million definitions, So Slang claims to be the biggest hub for street definitions.
Some examples:
Bazinga!  A catchy phrase to accompany your clever pranks. As popularized by Sheldon Cooper (The Big Bang Theory).I just replaced your toothpaste with denture cream. Bazinga!
Jump the shark a term to describe a moment when something that …

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They say you should never discuss politics or religion, right?  Well this advice seems to hold true according a new survey by the Pew Research Center’s Internet & American Life Project that on social networking sites.
Postings on social networking sites reveal surprises for many users when it comes to the political views of their friends. Nearly 40% of users discovered through postings by friends that their political beliefs were different than they thought. A small percentage of users blocked, unfriended or hidden someone on the site because their postings were …

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‘M’ asks 007…are we really equals?  Until the answer is yes..we must never stop asking.

The two-minute short, specially commissioned for International Women’s Day, sees 007 star Daniel Craig undergo a dramatic makeover as he puts himself, quite literally, in a woman’s shoes.
Directed by acclaimed ‘Nowhere Boy’ director/conceptual artist Sam Taylor-Wood, scripted by Jane Goldman (‘Kick Ass’) and featuring the voice of Dame Judi Dench reprising her role as ‘M’, the film will be screened in cinemas and streamed online in a bid to highlight the levels of inequality that persist …

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Social Media Informer is a website that collates social media blog posts to create an online where people can get all the latest news, information and opinion.
Its tagline is  “The Best Content about Social Media for Business”, and it sits alongside Alltop and Social Media Today in terms of content and community.  Some of social media’s top bloggers are featured on Social Media Former and it gives readers a great one-stop-shop to read their favourite blogs.
Regular readers of this blog may notice a new widget featured in the right margin.  …

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This video is chock full of the latest statistics for social media use in business and discusses what’s important in measuring ROI.

Related posts:

Brands use social media for PR
Social media boosts campaigns
Driving ROI from social media for airlines 

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Apparently, Canadians like to use of technology to manage their personal relationships. So much so  they tend not to worry about family due to technology advances helping to keep people connected.  This is the finding of a report published this week by Rogers (client).
The report focuses on how technology users connect to family and friends and includes a survey that 58 per cent of Canadians cannot imagine life without the modern conveniences of texting, email and social networking, while 39 per cent feel that staying connected with loved ones is …