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[16 Jun 2013 | No Comment | ]
Facebook and hashtags: at long last

A black hole in social media data got a step closer to being understood this week. Facebook has introduced the use of hashtags.

Up until know, it’s been almost impossible to see into the world’s most popular social network to gain insight that could be crucial in developing social media strategies and campaigns.

Featured, Headline, Marketing »

[15 Jun 2013 | 2 Comments | ]
Fireworks Factory: a new concept marketing conference

Speakers at Fireworks Factory included CBC’s Nora Young, Lee Lefever from Common Craft, Rob Cottingham of Social Signal and John Mann from Spirit of the West. And, many of the delegates also contributed presentations of their own work and ideas.

Featured, Headline, Marketing »

[9 Jun 2013 | One Comment | ]
Analytics:  what are you really learning?

Good strategy is driven by data, research and analysis. It gives a good understanding of what people are looking for, what they value, how they want to be communicated with.

Featured, Headline, Marketing, Ottawa, Social Media, writing »

[2 Jun 2013 | No Comment | ]
Third Tuesday feat. Craig Silverman

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At last week’s  Third Tuesday Ottawa (#3tyow) Regret the Error blogger Craig Silverman shared his lessons learned about content curation, creation and publishing with more than 50 social media enthusiasts. As an entrepreneurial journalist, author and a recognized expert on media and reporter accuracy, Craig has built his successful career by creating and sharing compelling content online.
Content curation is collecting relevant online editorial content and organizing and republishing it to make it findable and useful. This includes searching, finding, selecting and organizing items, be they news articles, blog posts, infographics, websites, …

Facebook, Featured, Headline, Social Media »

[28 May 2013 | One Comment | ]
Facebook news today

Where Facebook hit the headlines today. The social networks is cracking down on violent, sexist content in response to an open letter issued last week by Women, Action & the Media (WAM).

events, Featured, Headline, Ottawa, Social Media »

[25 May 2013 | No Comment | ]
One week until Social Capital Ottawa

There is just one more week until the third annual Social Capital Ottawa, a one-day conference for O-city’s active social media community. It takes place next Saturday, June 1st at Algonquin College.

Featured, Headline, Marketing »

[21 May 2013 | No Comment | ]
Infographic: colour and logo design

This handy infographic explains the importance of colour in graphic design and calls out good practices in logo design. It’s a great reference tool.

Headline, YouTube »

[19 May 2013 | No Comment | ]
Video: The Internet of You!

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Finally, a video that reveals the power of social media and why it’s changing us all!

Related posts:

Betty White flogs insurance via YouTube
Measuring influence online
What the hell is social media?

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Featured, Headline, Social Media »

[19 May 2013 | No Comment | ]
May 18: this week in social media

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Here’s my pick of the week’s top social media news. Do you agree with my list? You can vote stories up or down, or you can add ones you think are worthy.
Related posts:

Does your brand take bloggers seriously?
The Pope tweets and so can your CEO
Gartner: fake social media reviews

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Featured, Headline, public relations, Social Media, YouTube »

[18 May 2013 | No Comment | ]
Sitting in a tin can: Chris Hadfield returns

At a time when the the world’s second favourite social network is courting the corporate world in its bid to establish a viable monetization strategy, Hadfield has reawakened some of the excitement created in the the early days of Twitter and he did it by tweeting in the moment.