TweetWell over a year ago a new social network, Path, was launched. It was positioned as ‘personal network’ and friends were limited to just 50, a number based on the psychology theories that 150 is the maximum number of social relationships any human can handle.
The launch had received a lot of positive coverage, but following the initial buzz things went quiet and Path seemed to be forgotten.  That was until last week’s relaunch which repositions the platform as a ‘smart journal’ for use on smart phones.
Overall, its mission has not …

TweetThis infographic describes the top trends on Twitter last year. It’s a snapshot of popular and youth culture. It’s probably an accurate reflection of users’interests; interesting that there are no major brands mentioned (other than sport).

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TweetEffecting a reputation recovery for Casey Anthony, the Florida mother who was acquitted of charges that she murdered her daughter Caylee, is a PR challenge that few would rush to undertake. One of most-hated people in America, reforming Casey could be an impossible task. However, I don’t agree.  I believe there is every chance that she will find a way to leverage her notoriety to make a very good living as a result.
It seems an initial shot was fired over the bow yesterday when Casey’s personal video diary was ‘leaked’ …

TweetThe Best of 2011 Track Social Awards, acknowledge the brands that have achieved the greatest social media success over the past year including Disney, Facebook and United Airlines.
Track is a social media intelligence platform for business, and it uses millions of points of social media tracking data to create a map of business activity across the social media called The Social Brand Universe.  Here’s a summary of 2011 winners:

Disney sweeps three prizes including the Grand Award for Annual Social Media Audience Growth with 23,135 new interactions per day. The entertainment …

TweetIABC Ottawa’s popular ‘Networking in the New Year’ event is back for a third year!

Here are the top three reasons to register today:
1. One venue and six industry-leading communications professionals will strengthen your knowledge base for 2012.
2. A diverse mix of colleagues and friends will empower you to truly mix business and pleasure.
3. Tasty cocktail-style nibbles in a pleasant, relaxed atmosphere means you won’t have to fret about dinner plans.
This event is all about two pillars of IABC: professional development and networking. We’ve lined up a stellar group of …