How do you make something like business communications, which is seemingly intangible, become more verifiable and concrete? These are issues my colleagues at Thornley Fallis and I have examined and discussed throughout the past year on the company blog. Each week, we highlighted a new survey, report or study to help readers gain the insight they need to make the smart decisions necessary to meet their own goals and objectives.
Our whitepaper: Key trends of 2013 is our gift to you for the holidays. In it, we take a look back at the important new trends, metrics and benchmarks that will inform digital communications strategies into the New Year.
Click here to download your copy now to get the hard numbers behind the eight key trends of 2013:
- Powering events through social media
- Social media for health
- User focus
- Marketing integration
- Paid vs. earned content
- Handheld devices
- Canadians rule!