Microsoft’s new logo
For the first time in 25 years, Microsoft, one of the world’s most pervasive brands has revealed a new logo. The company says it’s the perfect time for a change as it prepares to release new versions of nearly all of its products.
From Windows 8 to Windows Phone 8 to Xbox services to the next version of Office, there will be a common look and feel and seamless experience across PCs, phones, tablets and TVs. According to Mircosoft’s blog this represents a new era for Microsoft, so a logo should evolve to visually accentuate this new beginning.
Bloggers have been reacting to the change. Here’s a list of some of the best comments:
This stuff is subjective. And their contrasting reactions are a reminder that two people can look at the same logo — or, for that matter, the same anything — and have entirely different impressions.
If you look at this 1995 video, you would think that they just took some old work they did for Window 95.
Microsoft got its font design wrong in two ways. First, there’s too much space between the thick letters. Second, the spacing is inconsistent.
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