LinkedIn rolled out a new look and feel for its homepage this week.  The simpler and cleaner design makes it easier to navigate the page; it’s starting to look a bit like a Facebook timeline.

LinkedIn has refreshed the look and feel of updates in the stream with richer visuals for easier scanning and viewing. There is also  a continuous stream of updates with no need to click to  “see more”.   Users can see what connections are talking about and can engage by liking, commenting updates (sound familiar?).

Now network updates and articles are featured at the top of the feed. The focus is on trending topics, news and professional updates based on what each user’s connections are reading, sharing, and discussing.  The should make it easier to surface the most relevant content for each individual.

.The professional social network plans to offer more customization and functionality for the homepage later this year. The current redesign  is rolling out to all members over the next few weeks.

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