There’s been considerable online discussion of the risks for brands on Pinterest; there’s also criticism about the kind of content that is being pinned including photographs of self harm.  This morning, Pinterest has announced

Red Pinterest logo (Photo credit: Wikipedia)

changes to its terms of service to address many of these concerns.

The acceptable use and privacy policies have been re-drafted to make them easier to understand so that they will better reflect Pinterest’s own growth plans. Changes worth noting:

• the removal of Pinterest’s right to sell users’ content.
• pins that explicitly encourage self-harm or self-abuse are no longer allowed.
• new easy-to-use  tools for reporting alleged copyright or trademark infringements are being introduced.
• new language to facilitate the introduction of new features such as a Pinterest API and Private Pinboards.

The new terms go into effect on April 6, 2012 and should go some way to addressing the network’s critics.

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