There’s been considerable online discussion of the risks for brands on Pinterest; there’s also criticism about the kind of content that is being pinned including photographs of self harm. This morning, Pinterest has announced
changes to its terms of service to address many of these concerns.
The acceptable use and privacy policies have been re-drafted to make them easier to understand so that they will better reflect Pinterest’s own growth plans. Changes worth noting:
- the removal of Pinterest’s right to sell users’ content.
- pins that explicitly encourage self-harm or self-abuse are no longer allowed.
- new easy-to-use tools for reporting alleged copyright or trademark infringements are being introduced.
- new language to facilitate the introduction of new features such as a Pinterest API and Private Pinboards.
The new terms go into effect on April 6, 2012 and should go some way to addressing the network’s critics.
- Content marketing is king
- Search plus your world
- Social networking: the most popular online activity worldwide
- Pinterest Revises Terms Says Do No Harm (toddrjordan.com)
- Why I will never use Pinterest (amanwithaphd.wordpress.com)
- How many images have you posted on Pinterest that you have permission for? (nextlevelofnews.com)