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Reuters, Rogers and social dashboards

13 February 2012 3 Comments

Reuters has launched Social Pulse, a social media hub on Reuters.com which highlights social media’s most shared news, companies and influencers.

Thomson Reuters Messenger

It displays the news that is most popular in Reuters social network.  It also has a stock sentiment module, which features opinions from hundreds of thousands of sources captured and curated by WiseWindow, which uses statistical techniques and natural language processing to deliver predictive data in realtime. The chart is populated by share-of-voice readings, so depending on which companies are being talked about most that day, it will adapt.

The Klout 50 ranks the most social CEOs in the USA by influence.  This may or may not be a uselful feature, depending on how each user defines ‘influence’.

Reuters has more than 3,000 journalists around the world and many are on Twitter.  Social Pulse contains a  directory that is categorized by topic, which could prove useful for research.

Social media podcast For Immediate Release covered the launch this week.  Show host Shel Holtz wondered aloud if the creation of such social media dashboards will become common place among organizations active on the social Internet.

A few months ago Rogers, the Canadian provider of wireless, cable TV, Internet and phone services, launched Social@Rogers (client). It’s one central spot to find and interact with all of the company’s social sites including its blogs – RedBoard and RedBoard Biz – Twitter, Facebook, YouTube and community forums. It’s a one-stop-shop for all things social at Rogers and gives a wholistic view of the company’s digital footprint.

Could this the start of a new trend in corporate social dashboards?

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