Content is set to be one of the biggest trends in B2B marketing for 2012, but the concept is not all that new. Corporate blogging began circa 2004 and with the growing ubiquity of social networks many companies have been creating and sharing content as part of their marketing strategies. It’s become central to customer engagement and brand awareness.
To be effective, orignal, quality content is key and until recently companies had often underestimated the time and resourses required. The excellent infographic below (knicked from Jeff Bullas) shows that B2B marketers are now investing 26% of their TOTAL marketing budget into content creation!
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