Adding social sharing buttons to marketing emails significantly increases click-through rates according to a survey just released by GetResponse, an email marketing software company. In addition, recipients are more likely to share content on Facebook than on other social networks.
The survey showed that fewer that one in five email marketers actually include social sharing buttons within their content. Considering the exceptionally high performance results for newsletters that include social sharing buttons ( an average click-through-rate (CTR) 115% higher), you’d wonder why more email marketers are jumping into social.
- Results Are In: The Most Important Email Metric (community.constantcontact.com)
- The One Thing Most Social Media Marketers Forget [Plus Infographic] (jeffbullas.com)
- Email CTR Boosted 115% by Social Sharing Buttons [infographic] (michaelhartzell.com)