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Social networking: most popular online activity worldwide

28 December 2011 No Comment
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Social networking accounted for nearly one in every five minutes spent online globally in October 2011, ranking as the most engaging online activity worldwide, according to a comScore report just released.

Social networking sites now reach 82 per cent of the world’s Internet population age 15 and older that accessed the Internet from a home or work computer, representing 1.2 billion users around the globe.

The importance of Facebook cannot be overstated: In October, Facebook reached more than half (55 per cent) of the world’s global audience and accounted for one in every seven minutes spent online around the world and three in every four social networking minutes.

Top 10 Most Engaged Social Networking Markets Worldwide

The widespread adoption of social networking highlights the global appeal of this online activity. Of the 43 markets individually reported by comScore, 41 markets saw at least 85 per cent of their respective online populations visit social networking sites in October 2011.

Analysis of the most highly engaged global social networking markets revealed that Israel led all countries with visitors spending an average of more than 11 hours on social networking sites during the month. Argentina ranked second at 10.7 hours, followed by Russia (10.4 hours) and Turkey (10.2 hours). The United States, at 6.9 hours per person, did not even rank within the top ten countries for social networking engagement.

Here’s a video that summarizes the findings:

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