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Podcast: SL’s PR top 5

12 November 2011 One Comment

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It’s time for me to get back to podcasting. Well past time.  After a period of crazy, busy change in my life, I’m refocusing my attention back on the blogosphere.  I’ve really missed reading my favourite blogs.  I learn so much from bloggers and so I’m really glad that I can once again spend time in the blogosphere.  Here are some blogs posts and podcasts I particularly enjoyed this week:

  1. FIR #620:  I always learn from Shel and Neville.  I particularly enjoyed their discussion about the social media storm visited upon a shopping mall in Braeside Scotland.  It had me shaking my head, “some organisations will never learn honesty and transparency are crucial to business success”.
  2. Ugh!!’s  Greymatter Honeypot features blogger Owen’s account of his horror story with Beyond Television.  I’m working on a reseach project at work right now about what effect consumer users of social media have on retailers, so I found this post particularly interesting.
  3. Kneale Mann has been blogging for 42 months and has just reached a significant milestone.  In his post, Kneale says that he’s met  hundreds of people he would never had met otherwise in a ten lifetimes. Some have turned into business colleagues, friends and clients.  His experience with social media reflects my own.  Congratulations on 700 blog posts Kneale!
  4. ProBlogger reminds us of 65 ways to drive traffic to your blog. As part of my renewed blogging commitment, I’ve already implemented a few of these tips. I’ve opened up a Scribd account, made sure my blog is listed in online directories and I’m thinking about running a reader competition.  Only 62 more things for me to do! 🙂
  5. Former client Susan Getgood has always been one of my fave bloggers. This week on Marketing Roadmaps she posted her views on bloggers working for free.  She points out that products that people are intrinsically passionate about are few and far between. Certainly far fewer than the number of firms reaching out to bloggers asking them to write about a new product or to attend an event and tweet it up. The takeaway for brands is that need to do their homework and take blogger relations seriously.  Make sure you really understand these individuals and work to make yourself relevant if you hope to build beneficial relationships.

I’ve really enjoyed compiling this list and it’s my aim to do this regularly! Stay tuned.

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