An insurance company, The Lifeline Program, has released the music video for “I’m Still Hot” by Luciana featuring Betty White. It features White rapping on Luciana’s No.1 Billboard Dance Club track, along with bodybuilders, cheesecake, breakdancing and a boa constrictor.
The company says that it originally started with the idea of a video to reach seniors through social media, but after hearing the song, the project snowballed into a remix.
Rebranding itself to a younger audience, the company hopes that as a famous senior citizen Betty’s bold dance moves and catchy rhymes, re-mixed by Grammy nominated David Audé, will reach social media savvy boomer consumers, a sizable demographic, soon approaching retirement age with infamously lower retirement savings than previous generations.
The Lifeline Program partners with insurance agencies and broker dealers to establish life settlement business lines and assists seniors with retirement planning options.
Here’s the video. What do you think of it?
- Betty White on her LGBT Fans and Being ‘Hot’ (bilerico.com)