Facebook is discontinuting its daily deals feature after just four months, according to Reuters . The social network said that it had learned a lot from the short trial, and that it plans to continue to evaluate how best to serve local businesses.
Facebook Deals were launched in April to compete with daily deals leader Groupon and LivingSocial. Facebook started making offers in five cities and had a small sales team arranging deals with local merchants. But the company also ran offers that were set up by 11 other daily deal companies, including ReachLocal, Gilt City and Zozi.
Facebook maintains that it is committed to developing other products including ads, pages and sponsored stories to help connect local businesses with potential customers.
The company also is sticking with its check-in deals offering. This lets Facebook users check in at local businesses and see offers from those merchants.
- Groupon: Daily Deals Site Toots Its Own Horn In An Internal Memo (paidcontent.org)
- Facebook Kills Daily Deals, But Keeps Check-In Deals (via TechCrunch) (toodamnez.wordpress.com)