The top brands on Facebook
Brand analytics firm, Heardable, has just released its ranked list of the most popular brands on Facebook based on the total number of page “Likes”.
Zynga‘s Texas Hold Em was named The Most Popular Brand on Facebook. Zynga is a software company that connects the world through gaming applications such as Farmville, Treasure Isle, and Cafe World. Texas Hold Em is the #1 online poker game in the world. See the Facebook page here.
Corporate brands comprised only 24% of the top 100 list. A whopping 76% of the most popular brands on Facebook are musical artists, sports stars, and television/film personalities or properties.
A few corporate brands that made it into the top 100 list include:
- Disney ranked #27 with 16,514,605 likes
- Victoria’s Secret ranked #48 with 11,277,756 likes
- McDonalds ranked #89 with 7,023,465 likes
Heardable’s list of the 100 most popular brands on Facebook is part of its new H-labs scoring technology which takes Facebook’s API feed and maps the results against a database of 1.2 million brands in the Heardable platform to rank order the most Liked brands in the world. The list is updated in real-time whenever a brand is re-scanned on Heardable.com, or when the company’s bots crawl its database each day.
The 20 most popular brands on Facebook:
- Zynga/Texas Hold’em Poker – 34,881,303
- Facebook – 32,990,850
- Michael Jackson – 27,854,985
- Lady Gaga – 27,247,541
- Eminem – 26,737,337
- YouTube – 26,414,309
- Rihanna – 22,175,594
- Coca-Cola – 22,121,765
- Linkin Park – 21,883,019
- South Park – 21,334,899
- Megan Fox – 20,563,023
- Vin Diesel – 20,339,675
- Justin Beiber – 19,773,382
- Shakira – 19,767,996
- The Simpsons – 19,427,129
- Starbucks – 19,391,045
- Twilight – 19,134,438
- Lil Wayne – 19,105,569
- Cristiano Ronaldo – 18,915,131
- Bob Marley – 18,903,061
My take? Well this list isn’t dissimilar to some top Tweeter lists I’ve seen. Brands have been piling onto Facebook in droves over the past 12 months and this trends seems set to continue. Being ‘Liked’ is just one metric to measure success and while it indicates popularity, it doesn’t necessary mean the site delivers tangible benefits such as capturing customer feedback, expanding awareness, driving website traffic or increasing sales. The number of ‘Likes’ is very much a ‘finger in the air’ type measurement. It’ll tell you if you are gaining momentum, but not if you’re achieving objectives.
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- Isle of Man’s most influential tweeps
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Sherrilynne-
I agree with your assessment that the number of ‘Likes’ is very much a ‘finger in the air’ type measurement and that Being ‘Liked’ is just one metric to measure success against.
That why Heardable.com created a holistic measurement platform that monitors 438 unique online brand variables and rolls them up into a simple, easy to understand brand health score (on a scale of 1-1000). The higher your score, the better you’re doing. It’s like a credit score for brands.
As a former executive at Bank of America, Countrywide Financial, and Ford, I struggled with how to best report on all of the web’s diverse marketing channels, web analytics metrics, SEO, mobile, and social media together into one cohesive report that our managing directors could base strategic decisions on. Heardable does its best to roll up a lot of that data into a simple format many execs can quickly understand, yet we provide the detaled, under-the-hood stats that creative agencies or corporate analysts need in order to optimize their brand’s online performance.
Showcasing the top brands on Facebook is just one way we decided to showcase a portion of the 650 million+ data variables we’ve collected on the 1.2 million brands in our database. In the coming months, we plan to release more lists and tools that will help businesses see how well they are performing against the competition, and why.
Thanks for blogging about our latest press release. And congratulations on having such a high brand health score of 502 out of 1000.
http://heardable.com/home.php?domain=sherrilynnestarkie.com
Your company scored higher than brands such as:
Zurich.com
Total.co.uk
SulbyGlen.net
Alliance-Leicester.co.uk
Well done!
Cheers,
Jon Samsel
CEO
Heardable.com
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