The folks behind The Grammy Awards have launched a new mobile app and microsite just in time for the 53rd annual awards show. MusicMapper, available for iPhone and Android and uses location-based technology to get people talking about the ‘soundtracks of their lives’.
MusicMapper allows users to tag locations on a map with a music marker and the microsite gives users even more ways to interact. It’s easy to use. Search for an address or tap your location, search and select a song, and add an optional note before submission. You can share your tag by posting to your Facebook profile or Twitter account. The app integrates with Flickr and Foursquare data by highlighting concert venues via Foursquare, and promoting Flickr photo data of Grammy-related artists and venues.
As more people tag the map, users can see what music inspires others and where, such as at a neighborhood bar, the O2 or a famous travel destination. Katy Perry and other recording artists are already using the application and more artists will be featured as the 53rd Grammy Awards draw near.
I’ve been spending some time fooling around on the microsite. Ottawa already has a bunch of tags, and I was the first to tag the Isle of Man (yay Alice Cooper!) both places have really active music communities, and I’m sure this new app will take hold. I shared my tags to Facebook and Twitter and look forward to starting some conversations there.
The microsite allows users to add tags anywhere; the mobile app limits the user to searching for addresses, or tagging their current location. The microsite has a timeline view where users can view other users’ tags. And with a simple click, people can listen to the tagged songs too.
People have always shared the music they love, this is a just a cool and fun way to do it.
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