With 35 hours of video now being uploaded to YouTube every minute, some people find keeping up to be a challenge. That’s why Google has launched  unveiled YouTube Trends, a new set of tools designed to help understand social video content.

YouTube Trends features new algorithmically-generated feeds that highlight which topics and videos are trending right now. The site also offers a ‘top videos’ module and a blog with more in-depth explorations of videos, trends, news, and cultural phenomena as seen through the lens of YouTube. There is a  Trends Dashboard that lets people  quickly explore what’s popular in different cities in the U.S. and around the world, as well as within specific demographic groups.

Here’s a video which explains how it works:

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