The importance of being relevant
For those of you drowning in email and deafened by the echoes of white noise of the social web, help is at hand. It seems that some of the major platforms are finally getting to grips with the challenges of relevance.
First up are those smart people at Google who are launching the Priority Inbox, which uses your own behaviours to help judge which email messages are the most important to you. If it makes a mistake you can correct it by clicking a button to mark a message more or less important and the tool will learn for the future.
The concept of increased relevance is nothing new. Search engine Ensembli has been working on this problem for quite some time. And recently, I’ve been using the paper.li platform to help make Twitter more digestible (I’ll write more on this in a future post).
With every pizza joint, petrol station and chip wagon piling onto Facebook, relevance becoming a critical issue for the social network too. The noise is becoming deafening.
Google’s Priority Inbox is being rolled out in beta over the next few days so look for it to appear in your GMail account soon. In the meantime, here’s a short video explaining how it will work.
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