Foursquare in healthcare?

It seems like every day another company enters the geolocation  race. Google’s Buzz, Gowalla, MyTown, Yelp and even Facebook are jumping into the fray. But the company to beat is Foursquare. The question I have to ask: Does Foursquare make sense for healthcare?

Where are London’s Foursquare check-in hotspots?

Where is everyone checking in to Foursquare in London? Ok, there’s admittedly an app for that. But here’s a very interesting infographic instead.

Foursquare closing in on check-in milestone

While geo-location services often have trouble pinpointing exact location (studies have shown that 40% of the time they are inaccurate) that hasn’t hampered the growth of foursquare. In fact, the exponential growth of checkins is starting to produce numbers that boggle the mind. As marketers it is now getting to the point where ignoring the trend will come at your own risk.

Pennsylvania partners with Foursquare

Whether the gold-rush mentality surrounding Foursquare, the location-based social network, will pay off is anybody’s guess. But that hasn’t stopped big-name brands (Pepsi), designer labels (Marc Jacobs) and even certain newspapers  from hooking up with the service. Now, an entire state is getting in on the action.  VisitPA, the tourism board for Pennsylvania, has announced a partnership with Foursquare that lets visitors earn special badges by “checking in” at places like the Liberty Bell in Philadelphia and the Andy Warhol Museum in Pittsburgh.

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• Abraham Shafi’s Blog: A Suggestion To FourSquare, Gowalla, And Others (hitenshah.name)
• SXSW 2010: Foursquare vs Gowalla (crenk.com)