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	<title>Comments on: Greenpeace v Nestle</title>
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	<link>http://sherrilynnestarkie.com/2010/04/02/greenpeace-v-nestle/</link>
	<description>Strategic Communications, Social Media, Digital PR</description>
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		<title>By: Handling social media feedback : Blog : Digital Design Isle of Man</title>
		<link>http://sherrilynnestarkie.com/2010/04/02/greenpeace-v-nestle/comment-page-1/#comment-1592</link>
		<dc:creator>Handling social media feedback : Blog : Digital Design Isle of Man</dc:creator>
		<pubDate>Tue, 18 May 2010 09:59:25 +0000</pubDate>
		<guid isPermaLink="false">http://sherrilynnestarkie.com/?p=2236#comment-1592</guid>
		<description>[...] comments.&#160; This can be a big issue for many organisations; we only have to look at the whole Greenpeace v KitKat affair of a couple of weeks ago for an excellent example of a corporate fanpage being [...]</description>
		<content:encoded><![CDATA[<p>[...] comments.&nbsp; This can be a big issue for many organisations; we only have to look at the whole Greenpeace v KitKat affair of a couple of weeks ago for an excellent example of a corporate fanpage being [...]</p>
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		<title>By: Social media: how to handle feedback &#124; Sherrilynne Starkie</title>
		<link>http://sherrilynnestarkie.com/2010/04/02/greenpeace-v-nestle/comment-page-1/#comment-1580</link>
		<dc:creator>Social media: how to handle feedback &#124; Sherrilynne Starkie</dc:creator>
		<pubDate>Fri, 14 May 2010 18:24:39 +0000</pubDate>
		<guid isPermaLink="false">http://sherrilynnestarkie.com/?p=2236#comment-1580</guid>
		<description>[...] comments.  This can be a big issue for many organisations; we only have to look at the whole Greenpeace v KitKat affair of a couple of weeks ago for an excellent example of a corporate fanpage being [...]</description>
		<content:encoded><![CDATA[<p>[...] comments.  This can be a big issue for many organisations; we only have to look at the whole Greenpeace v KitKat affair of a couple of weeks ago for an excellent example of a corporate fanpage being [...]</p>
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		<title>By: Christopher</title>
		<link>http://sherrilynnestarkie.com/2010/04/02/greenpeace-v-nestle/comment-page-1/#comment-1543</link>
		<dc:creator>Christopher</dc:creator>
		<pubDate>Tue, 27 Apr 2010 15:31:43 +0000</pubDate>
		<guid isPermaLink="false">http://sherrilynnestarkie.com/?p=2236#comment-1543</guid>
		<description>Wow - that is truely amazing.  Fully demonstrates the power of social media and how people HATE being told &#039;NO&#039;. The public rule the media now.</description>
		<content:encoded><![CDATA[<p>Wow &#8211; that is truely amazing.  Fully demonstrates the power of social media and how people HATE being told &#8216;NO&#8217;. The public rule the media now.</p>
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		<title>By: Dennis</title>
		<link>http://sherrilynnestarkie.com/2010/04/02/greenpeace-v-nestle/comment-page-1/#comment-1514</link>
		<dc:creator>Dennis</dc:creator>
		<pubDate>Mon, 26 Apr 2010 06:08:44 +0000</pubDate>
		<guid isPermaLink="false">http://sherrilynnestarkie.com/?p=2236#comment-1514</guid>
		<description>Hmmm...that is very interesting.

Carl Jung espoused the idea of the collective unconscious, with everyone able to access an invisible, physically undetectable pool of information, with some better able to tune in than others.

Seems to me that this is the closest we have got to a system of sharing values with millions of people, and causing change when the behaviour of others e.g. Nestle, violates those values sufficiently. 

In this case, was it the violation of the value of &#039;environment&#039; or the value of &#039;freedom&#039; that caused such a backlash? Or the comination of the 2? Would one without the other have still made this so newsworthy?</description>
		<content:encoded><![CDATA[<p>Hmmm&#8230;that is very interesting.</p>
<p>Carl Jung espoused the idea of the collective unconscious, with everyone able to access an invisible, physically undetectable pool of information, with some better able to tune in than others.</p>
<p>Seems to me that this is the closest we have got to a system of sharing values with millions of people, and causing change when the behaviour of others e.g. Nestle, violates those values sufficiently. </p>
<p>In this case, was it the violation of the value of &#8216;environment&#8217; or the value of &#8216;freedom&#8217; that caused such a backlash? Or the comination of the 2? Would one without the other have still made this so newsworthy?</p>
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	<item>
		<title>By: sherrilynne</title>
		<link>http://sherrilynnestarkie.com/2010/04/02/greenpeace-v-nestle/comment-page-1/#comment-1427</link>
		<dc:creator>sherrilynne</dc:creator>
		<pubDate>Thu, 08 Apr 2010 21:55:29 +0000</pubDate>
		<guid isPermaLink="false">http://sherrilynnestarkie.com/?p=2236#comment-1427</guid>
		<description>Justin I&#039;m sensing a real social media convert in you! Your point is interesting. If I were a betting man, I&#039;d bet the &#039;freedom&#039; aspect was the main driver.  Still, I&#039;d like to see some figures to prove if this impacted sales or not.</description>
		<content:encoded><![CDATA[<p>Justin I&#8217;m sensing a real social media convert in you! Your point is interesting. If I were a betting man, I&#8217;d bet the &#8216;freedom&#8217; aspect was the main driver.  Still, I&#8217;d like to see some figures to prove if this impacted sales or not.</p>
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		<title>By: Justin Tipper</title>
		<link>http://sherrilynnestarkie.com/2010/04/02/greenpeace-v-nestle/comment-page-1/#comment-1423</link>
		<dc:creator>Justin Tipper</dc:creator>
		<pubDate>Thu, 08 Apr 2010 13:35:59 +0000</pubDate>
		<guid isPermaLink="false">http://sherrilynnestarkie.com/?p=2236#comment-1423</guid>
		<description>Hmmm...that is very interesting.

Carl Jung espoused the idea of the collective unconscious, with everyone able to access an invisible, physically undetectable pool of information, with some better able to tune in than others.

Seems to me that this is the closest we have got to a system of sharing values with millions of people, and causing change when the behaviour of others e.g. Nestle, violates those values sufficiently. 

In this case, was it the violation of the value of &#039;environment&#039; or the value of &#039;freedom&#039; that caused such a backlash? Or the comination of the 2? Would one without the other have still made this so newsworthy?</description>
		<content:encoded><![CDATA[<p>Hmmm&#8230;that is very interesting.</p>
<p>Carl Jung espoused the idea of the collective unconscious, with everyone able to access an invisible, physically undetectable pool of information, with some better able to tune in than others.</p>
<p>Seems to me that this is the closest we have got to a system of sharing values with millions of people, and causing change when the behaviour of others e.g. Nestle, violates those values sufficiently. </p>
<p>In this case, was it the violation of the value of &#8216;environment&#8217; or the value of &#8216;freedom&#8217; that caused such a backlash? Or the comination of the 2? Would one without the other have still made this so newsworthy?</p>
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	<item>
		<title>By: Lynne Gumbleton</title>
		<link>http://sherrilynnestarkie.com/2010/04/02/greenpeace-v-nestle/comment-page-1/#comment-1393</link>
		<dc:creator>Lynne Gumbleton</dc:creator>
		<pubDate>Fri, 02 Apr 2010 20:50:42 +0000</pubDate>
		<guid isPermaLink="false">http://sherrilynnestarkie.com/?p=2236#comment-1393</guid>
		<description>Wow - that is truely amazing.  Fully demonstrates the power of social media and how people HATE being told &#039;NO&#039;. The public rule the media now.</description>
		<content:encoded><![CDATA[<p>Wow &#8211; that is truely amazing.  Fully demonstrates the power of social media and how people HATE being told &#8216;NO&#8217;. The public rule the media now.</p>
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