Greenpeace v Nestle
2 April 2010
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I used this presentation in the Getting to grips with social media workshop earlier this week, and everyone seemed to appreciate it. It was created by Scott Douglas who works at the Holyrood Partnership in Edinburgh. Enjoy!
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Wow – that is truely amazing. Fully demonstrates the power of social media and how people HATE being told ‘NO’. The public rule the media now.
Hmmm…that is very interesting.
Carl Jung espoused the idea of the collective unconscious, with everyone able to access an invisible, physically undetectable pool of information, with some better able to tune in than others.
Seems to me that this is the closest we have got to a system of sharing values with millions of people, and causing change when the behaviour of others e.g. Nestle, violates those values sufficiently.
In this case, was it the violation of the value of ‘environment’ or the value of ‘freedom’ that caused such a backlash? Or the comination of the 2? Would one without the other have still made this so newsworthy?
Justin I’m sensing a real social media convert in you! Your point is interesting. If I were a betting man, I’d bet the ‘freedom’ aspect was the main driver. Still, I’d like to see some figures to prove if this impacted sales or not.
Hmmm…that is very interesting.
Carl Jung espoused the idea of the collective unconscious, with everyone able to access an invisible, physically undetectable pool of information, with some better able to tune in than others.
Seems to me that this is the closest we have got to a system of sharing values with millions of people, and causing change when the behaviour of others e.g. Nestle, violates those values sufficiently.
In this case, was it the violation of the value of ‘environment’ or the value of ‘freedom’ that caused such a backlash? Or the comination of the 2? Would one without the other have still made this so newsworthy?
Wow – that is truely amazing. Fully demonstrates the power of social media and how people HATE being told ‘NO’. The public rule the media now.
[...] comments. This can be a big issue for many organisations; we only have to look at the whole Greenpeace v KitKat affair of a couple of weeks ago for an excellent example of a corporate fanpage being [...]
[...] comments. This can be a big issue for many organisations; we only have to look at the whole Greenpeace v KitKat affair of a couple of weeks ago for an excellent example of a corporate fanpage being [...]
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