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Bankers’ reputation in ruins

21 February 2010 1,223 views 2 Comments

When is comes to apportioning blame for the current economic recession, it seems that bankers are getting the lion’s share, according to a PR Week survey carried out by research company OnePoll.

In fact, 72% of survey respondants  blame irresponsible corporations and individuals for the recession and it’s investment banks that people blame first, closely followed by high street banks.

Two in five people say they no longer trust banks.  They want greater regulation of banks and disapprove of  the bonuses awarded to those within the profession.  Eighty-eight per cent of respondents say bankers don’t deserve bonuses and nearly half would like to see bonuses both capped and regulated. And as for the argument that that UK bankers will find work abroad if they can’t earn bonuses here, 60% of respondents don’t agree.

It’s not shocking that bankers get the blame; but its a bit surprising that they get almost all the blame with so little landed with politicians and policy-makers.  But then maybe politicians have had a lot more practice at managing their own reputations.

In the Isle of Man the finance industry represents a huge part of our GDP, so we all have a stake in helping  rebuild the reputation of  banking. But first bankers must help themselves by taking a proactive stance and leading the debate on industry issues.  Making their voices heard is the first step on the road to recovery.

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2 Comments »

  • British Bankers' Association said:

    BBA here. Thanks for your analysis which is much more worthwhile and insioghtful than the original story. A few weeks ago we published a paper called the Future of Banking with IBM Consulting which reported that although only 13% of people think banks treat customers fairly, 65% agree their own bank treats them fairly. Put simply, most people are happy with their own banking relationships, but they think the other banks all suck.

    The media and politicians often refer to “the banks” as if they are one great mass; the truth is they are all in very fierce competition with each other. Each prioritises promotion of its own brand, and who wouldn’t?

    I absolutely agree with your conclusions that bankers should be making their voices heard, but amid all of this noise it is no easy task.

  • sherrilynne (author) said:

    Thanks for taking the time to leave a comment. Let’s you and I keep the pressure on bankers to have the courage to speak up!

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