Time was, when asked this questions, I’d start to recite deadlines, copy guidelines and descriptions of newsroom teams. But that was before the Internet changed everything.
Now print journalists are producing video reports and podcasts. Radio and TV journalists are blogging. And then there are bloggers, who many say are a law unto themselves.
So how does today’s media work? The only definitive answer is: All the time.
What are the deadlines? As soon as the story breaks. Who should we be pitching? Depending on the story. What do journalists need to cover our news? Just about every kind of content you can lay your hands on, and add to that access, exclusivity, transparency and truth.
Well maybe not. In the online world, an organisation’s relationship with journalists is more now complex than ever before. It takes time, thought and expertise to navigate the media landscape. And as soon as you think you are finding your way, the route is bound to change.
To find out how the media relevant to your organisation works, why not come out to our one day workshop Getting to grips with PR, 06 October in Douglas Isle of Man.
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