For someone in my line of work that means setting the necessary persistent searches to make sure I see any online mention of Venda, the e-commerce vendor in question, and what was quickly revealed to me is that no one outside the the Isle of Man is talking much about Venda.

The only recent mentions of the brand originate from here and are controversial at best and negative at worst. In this case, I’m not sure that Google Search’s first page for Venda gives an accurate reflection of the company and its services.

This experience offers an excellent insight into the importance of online reputation management.