Are you thinking of joining the Twitteri?

Strategic Communications, Social Media, Digital PR

Are you thinking of joining the Twitteri?

7 May 2009 252 views No Comment

: Image via CrunchBase

With A-list celebrities like Oprah, Ashton and Britney piling on to Twitter with followers numbering in the hundreds of thousands, millions even, interest in the micro blogging service has never been more acute.

Organisations are looking at the social network platform seriously as a channel for marketing and other mass market communications. And of course they’d be crazy not to when you consider how it’s free, easy and effective, right?

Well, not really. These are common misconceptions about social media. It has the appearance of being free, but takes considerable time if you are going to do it well. Most social networking platforms are easy to use, but leveraging them to achieve organisational goals takes skill and experience. And as for being effective? They can be, but the effect is not easy to measure.

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