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Debunking six social media myths

21 February 2009 2 Comments

BusinessWeek is running an excellent article by BL Ochman entitled ‘Debunking six social media myths’.  This is a must read for any organisations thinking of dipping their toes into the Web 2.0 water.  Popular misconceptions include:

  • Social media is cheap, if not free
  • Anyone can do it
  • You can make a big splash in a short time
  • You can do it all in-house
  • If you do something great, people will find it
  • You can’t measure social media results
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