“The social media stuff is probably the most important we do today, from a marketing stand point. The other elements of marketing mix has sort of become more and more transactional and more and more tactical in nature. Social media stuff is much more strategic… Use social media to power the fundamental of the business. That’s what we’re focused on”.
In May I attended the Don’t Panic Guide to Social Media conference in London. Dell’s Kerry Bridge gave an interesting presention on the cool stuff they are doing. She said that there are 4,000 unique conversations relating to the Dell brand taking place online each and every day. Kerry and her ‘SWAT team’ identify where they are taking place, prioritise them and engage when they feel their participation would make a positive difference.
Dell ‘so gets it’. We can all learn from them.