PR top 5 June 8
Here’s some of the posts I enjoyed the most over the past week. They are not in any particular order of importance but are all interesting to me. I hope they are to you too.
1. It looks like the beleaguered Mr. Brown has been knocked back by Ogilvy UK. They say his fees are ‘small beer’ and he doesn’t have clearly defined goals. It will be interesting to see who queues up to get the brief.
2. eMarketer has published research on who is blogging. They say that blogging has gone mainstream and that many corporates are now publishing a blog and are listening to the conversations taking place in the blogosphere. Amen.
5. Mark Dykeman’s post on ‘leaning into the blogging dip’ is featured on Problogger. It’s a good read and a reminder of the importance of persistence in pursuing anything worthwhile.