Spring, a time for renewal in PR
Two weeks ago I made the decision to change a few things for a month to see what happens. I’ve cut back some of the volunteer work, taken my foot off the bizdev pedal.outsourced some admin and have spent as much time as is possible getting back to basics. That means interviewing sources, writing copy, contacting journos, pitching stories. It’s been fun! And my work is starting to bear fruit for our clients.
Of course, Murphy’s Law means we’ve received four requests for proposals during this period, so I’m not 100% focused on programme execution. But that’s life. In the meantime, I’m enjoying my job for the first time in many months.
I’ll report again at the end of the one month trial. We’ll see how I feel then.