MySpace, YouTube, Facebook, SecondLife, Flickr. Everyone’s talking about them, but they are largely the domain of hormonally-challenged teens and socially-awkward geeks and have little bearing on the business world, right? Wrong!
Spare a thought for a UK company, Bailey, which calls itself “one of the UK’s leading providers of building services”, whose YouTube disaster ending up costing them a multi-million dollar contract and long-term customer. Pick up a copy of this week’s Isle of Man Examiner to see Tech Talk which explores the risks and benefits of social media for companies.
On sale now.
UPDATE: Click here to see the ManxForums discussion about this article.